The development of the new brand identity first saw HENRY & CO. sit down with Nomadic Roots Nutrition to better understand, through Circular Design Thinking sessions, the values and ambitions of the startup. Based on what was expressed, HENRY & CO.'s work shifted to identifying the target audience, constructing Personas capable of archetyping the target audience, and studying competitors.
Only after identifying this fundamental information did HENRY & CO. begin to explore sensations, imagery, and graphic elements that could resonate with the target. Simplicity, genuineness, naturalness, journey, research, and discovery are the concepts that guided the design of the new identity.
The result is an organic blend of vector and freehand: small illustrated elements describe and enrich the graphic content, mostly composed of roots that grow, connect, and surround the logotype.
La Menta è un'erba aromatica utilizzata per preparare infusi, tisane e cocktail.
Grazie al mentolo, ha proprietà stimolanti per lo stomaco, contro disturbi gastrointestinali, e proprietà analgesiche.
Ottimo rimedio contro il mal d'auto, va comunque assunto senza esagerare per evitare danni al sistema nervoso.
Disponibile in vaschetta o polistirolo di varia grammatura.